43 Matching Results

Search Results

Results: 1 - 24 next
open access

Representations of Women in The Dallas Morning News During the Feminist Movement

Description: Content analysis of The Dallas Morning News focuses on sources, bylines, photographs, and main characters to determine the quantity and quality of portrayals of women. The study included front pages and main local news pages during one week each from 1950, 1960, 1970, 1980, and 1990. Change was charted by year for both sexes. In 1950, few representations of women were included and many were stereotypical. Some stereotyping persisted in 1990, and men outnumbered women more than 3 to 1 as story s… more
Date: August 1992
Creator: Lambiase, Jacqueline
Partner: UNT Libraries
open access

Internal Public Relations in the Military: A Case Study of the Public Affairs Office at Carswell Air Force Base, Texas

Description: This investigation sought to describe the organization, function, and scope of the internal public affairs program of Carswell Air Force Base, Texas. Data came from in-depth interviews, office files, and military publications. The Carswell Air Force Base internal public affairs program appeared to be without direction and reactive in nature. Personnel had little or no formal journalism or public relations training and demonstrated only a vague awareness of the relationships between publics, too… more
Date: December 1982
Creator: Knieff, Amy C. (Amy Cheri)
Partner: UNT Libraries
open access

A Study of the Public Relations Structures and Activities at Selected Dallas Hotels

Description: The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functi… more
Date: May 1981
Creator: Milacek, Barbara J.
Partner: UNT Libraries
open access

The Attitudes of Selected Texas Reporters and Editors Toward Video Display Terminals

Description: This study is concerned with determining the effects that video display terminal use had on reporters' and editors' attitudes toward their jobs and the machines themselves. Data for this investigation were obtained with questionnaires returned from seventy-one reporters and editors who use video terminals in their daily work. Questionnaire data were supplemented with interview data from thirteen questionnaire respondents, Ten hypotheses in five categories were tested with the t test. Four addit… more
Date: August 1978
Creator: Breedlove, James J.
Partner: UNT Libraries
open access

Evaluating the Efficacy of Engagement Journalism in Local News: An Ethnographic Study of the Dallas Morning News

Description: The Dallas Morning News is a leader in using engagement journalism to increase and retain digital subscribers. This ethnography examined the efficacy of the engagement journalism work by the News in rebuilding trust and forming relationships with its audience. This research is exceptionally timely as more newsrooms are erecting paywalls to their content and asking their audiences to offer monetary support in exchange for greater access and engagement by journalists. This work is examined throug… more
Date: May 2019
Creator: Wise, Hannah Marie
Partner: UNT Libraries
open access

A Readership Survey of the Denton Record-Chronicle

Description: The purposes of this study were to determine the characteristics of the subscribers to the local community newspaper, to determine what the subscribers read most and what they read the least in the local publication, and to determine the role of the small newspaper within the metropolitan area.
Date: December 1973
Creator: Jones, Gregory Morgan
Partner: UNT Libraries
open access

The Iconoclast: a Readership Survey and a Study of the Historical Evolution of an Underground Newspaper

Description: The problem of this study was an audience analysis of Dallas' weekly underground newspaper Iconoclast. A readership survey was mailed to 200 randomly selected subscribers to Iconoclast. Data were taken from the ninety useable questionnaires of those returned. The study is organized into four chapters. Chapter I discusses problems, procedures, introductory material and recent and related studies. Chapter II is a history of Iconoclast. Chapter III is an analysis of data. Chapter IV presents summa… more
Date: May 1976
Creator: Wells, Richard H.
Partner: UNT Libraries
open access

A Proposed Technical Communication Degree Program for Texas Colleges and Universities

Description: This investigation is concerned with the problem of Texas employers' inability to hire adequately trained technical communication personnel because Texas universities and colleges do not offer a bachelor's degree program for that career field. This study contains the results of five separate surveys that investigate the backgrounds and training of present technical communication personnel and the training desired by supervisory personnel. The study also recommends a bachelor's degree program in… more
Date: May 1978
Creator: Walker, Ronald O.
Partner: UNT Libraries
open access

Dallas Morning News Editorial Cartoonists: Influences of John Knott on Jack "Herc" Ficklen and William McClanahan

Description: This problem's investigation deals with gauging the artistic influence, if any, pioneer editorial cartoonist John Knott had on his successors, Ficklen and McClanahan. Information was gathered through interviews and the pages of the Dallas Morning News. Organization is as follows: introduction, biography and art of Knott, biography and art of Ficklen, biography and art of McClanahan, summary and conclusion. The study found minimal artistic influence by Knott on the cartoons of Ficklen and McClan… more
Date: August 1978
Creator: Darden, Robert F.
Partner: UNT Libraries
open access

A Comparative Content Analysis of The Lewisville News-Advertiser and Lewisville Daily Leader

Description: The problem with which this study is concerned is that of determining what differences, if any, existed between two newspapers with different circulation characteristics and whether the two papers were in competition. The thrice-weekly News-Advertiser and the five-day daily Leader were measured by a content analysis over eight weeks and by a readership and advertiser survey. This study concludes that the two newspapers are in competition in six of eleven designated categories of the content ana… more
Date: May 1980
Creator: Frerichs, Colleen Doolin
Partner: UNT Libraries
open access

A Comparison in the Dallas-Fort Worth Metroplex Between the State of Public Relations Education and the Views of Public School Public Information Directors and University Journalism Department Chairmen Concerning Public Relations Education

Description: Data obtained through interviews with eleven directors of school public information directors and four university chairmen in the Dallas-Fort Worth Metroplex indicated that they are generally satisfied with public relations education being housed in the journalism department, with course format, and with undergraduate study and specialization; and that they are dissatisfied with practitioner-educator relationships. Some of their recommendations included that graduatelevel study be offered more … more
Date: May 1980
Creator: Ramsey, Patricia Kingsley
Partner: UNT Libraries
open access

A Study of the Attitudes of Journalism Students in Dallas High Schools Toward Journalism Careers

Description: The purpose of this study was to examine the attitudes of journalism students in Dallas high schools toward the meanings and images of journalism careers. Eleven out of eighteen Dallas high schools participated. A total of 211 respondents, 145 females and 66 males, completed the questionnaire. The first part of the analysis involved the comparison through percentage tables illustrating the similarities and differences of the groups. The second part of the analysis involved the semantic differen… more
Date: December 1976
Creator: Cates, Judy M.
Partner: UNT Libraries
open access

The Editorial Reaction of Texas Daily Newspapers to Franklin Delano Roosevelt and the New Deal, 1932-1938

Description: The objective of this study is to identify newspapers who supported or opposed portions of the New Deal from 1932 to 1938. Nine newspapers from various geographic areas were consulted. Chapter II discusses the 1932 campaign, in which all newspapers supported Roosevelt. Chapter III discusses the First New Deal, in which widespread support was evidenced. Chapter IV discusses the Second New Deal, in which criticism appeared. Chapter V discusses the 1936 campaign, in which only one newspaper oppose… more
Date: May 1977
Creator: Sellers, Steven A.
Partner: UNT Libraries
open access

An Analysis of Community Attitudes Toward the "Bowie News" as a News-Advertising Medium

Description: This study measured attitudes of newspaper staff members, advertisers, subscribers, and power structure members toward the Bowie News as a news and advertising medium. Three hypotheses were tested: that members of the power structure would have a more favorable attitude toward the Bowie News than other readers; that the Bowie News would play an active role as an instrument of the power structure; and that all four publics would differ in their perception of the newspaper's role in getting infor… more
Date: May 1977
Creator: Whitfield, James Daniel
Partner: UNT Libraries
open access

A Critical Examination of "The Echo": Prison Publication of the Texas Department of Corrections

Description: The problem this investigation deals with is how The Echo functions as a communication vehicle within the TDC. Information was gathered through visits, interviews and a questionnaire. Organization is as follows: Chapter I, introduction, Chapter II, history and development; Chapter III, analysis of questionnaire data; Chapter IV, content; Chapter V, summary and conclusions. The study found that The Echo is often the sole source of TDC information to inmates, frequently aids administrators in pro… more
Date: May 1977
Creator: Hadeler, David A.
Partner: UNT Libraries
open access

A Study of the Sources of Power Demonstrated by Houston Harte, Texas Newspaper Owner

Description: In fifty years, Houston Harte guided an organization that grew from one afternoon daily to a chain of nineteen newspapers in six states, and one television station. Much of the civic activity in San Angelo, his hometown, revolved around Harte from 1930 until 1970. He knew many politicians, such as Lyndon Johnson, and was willing to ask their help. Harte's major contributions were retaining Goodfellow Air Force Base's active status, helping San Angelo College attain four-year status, and influen… more
Date: August 1978
Creator: Straach, Kathy H.
Partner: UNT Libraries
open access

An Evaluation of the Contributions of the "Wichita Falls Times" in the Development and Progress of Wichita Falls, Texas, from 1907 to 1976

Description: The purpose of this study was (1) to trace the contributions of the newspaper to the civic improvement and economic growth of Wichita Falls; (2) to trace the contributions of the publishers; and (3) to trace the development of the Wichita Falls Times from 1907, when it began as a daily, to 1976, when it sold to Harte-Hanks Communications Inc.
Date: May 1979
Creator: Zajac, Patricia
Partner: UNT Libraries
open access

A Survey of Award-Winning High School Newspapers in Texas

Description: This study identified the common characteristics of the adviser, the journalism program, and the newspaper of the high schools consistently winning awards. The purposes of this study were to identify the award-winning newspapers, to examine and describe the characteristics and elements (those rated by ILPC) of the newspapers, the attitudes and opinions of the principals, the qualifications, the attitudes, and the opinions of the advisers. Based on the results, there was no pattern that indicate… more
Date: May 1980
Creator: Scattergood, Kathy
Partner: UNT Libraries
open access

A Readership Study Assessing the Value of Internal and External Publications Received by Credit Union Managers in Texas

Description: The problem of this study was to determine which publications available to Texas credit union managers are selected for reading and on what bases these choices are made. The study considered independent publications and those within the credit union industry. Survey respondents were Texas credit union managers. The study found that managers depend heavily on the two publications of the state trade association, two to three publications of the national trade association, and the state regulatory… more
Date: December 1980
Creator: Haisten, Marilyn
Partner: UNT Libraries
open access

A Study of Public Relations Practices of the First National Bank of Fort Worth

Description: This study examined the organization, goals and scope of the public relations activity of the First National Bank of Fort Worth, Texas. The study's purpose was to examine the public relations function, department structure, process by which goals and policies are determined, the bank's practice of public relations and the process by which effectiveness is evaluated. The bank satisfactorily met several criteria for public relations effectiveness, but the staff was hampered by a lack of formal go… more
Date: August 1980
Creator: McCorstin, Allen
Partner: UNT Libraries
open access

A Study of the Professional and Educational Backgrounds of the Photography Teachers in the Texas Secondary Schools

Description: To determine professional and educational backgrounds of photography teachers in Texas secondary schools, a questionnaire was sent to all eighty-seven. Sixty-five responded. The study found that the majority (a) were not certified to teach industrial arts as required by the state; (b) taught only three classes of photography; (c) did not handle publication photography; (d) had less than the required twelve hours of photography education; (e) had some professional experience; and (f) planned to … more
Date: August 1978
Creator: Cloer, Theresa Udd
Partner: UNT Libraries
open access

Analysis and Evaluation of the Role of Public Relations in Leasing Dallas Petroleum Center

Description: The problem in this study was to discover if the public relations program of the Dallas Petroleum Center was useful in leasing and if the program played a significant role in a leasing increase. The study was carried out by describing the development of the building project, by analyzing the planning and execution of the public relations program, by testing the program's effectiveness, and by drawing conclusions about the program and by making recommendations for this specific program and for o… more
Date: May 1977
Creator: Ainsworth, Doris Stewart
Partner: UNT Libraries
open access

An Evaluation of the Views of Black Journalists Working at Black Newspapers Concerning the Effects of the Civil Rights Movement on Their Black Newspapers from 1960 to 1985

Description: This study was designed to determine whether black journalists who work at black newspapers in Texas felt the Civil Rights movement had affected their industry. Although black newspapers lost an exclusive market for talent that now must be shared with majority-owned newspapers, this report concludes that the operation of black newspapers virtually was unaffected by the Civil Rights movement. It is recommended that this research serve as a starting point for a continuing examination of black new… more
Date: August 1985
Creator: Parson, Rita L. B.
Partner: UNT Libraries
open access

The Struggling Dance: The Latino Journalist Experience Covering Hispanic and Latino Communities in Dallas

Description: This qualitative study addresses how the Dallas Morning News and Al Día reporters and editors determine what type of news related to the Dallas Latino and Hispanic communities gets covered. It also looks into how and why each newspaper tackles the coverage of these communities. Through a systematic analysis of 8 in-depth interviews and a 6-month ethnography, the findings of this study suggest that Latino and Hispanic journalists in Dallas feel the Latino and Hispanic communities are regarded as… more
Date: May 2017
Creator: Limón, Elvia
Partner: UNT Libraries
Back to Top of Screen