A Study of the Public Relations Structures and Activities at Selected Dallas Hotels

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Description

The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functions range from image-building to participation in sales and marketing with primary responsibility of promotion and publicity dominated by economic considerations. One weakness is the lack of formal research methods to discern public ... continued below

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v, 84 leaves

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Milacek, Barbara J. May 1981.

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  • Milacek, Barbara J.

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The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functions range from image-building to participation in sales and marketing with primary responsibility of promotion and publicity dominated by economic considerations. One weakness is the lack of formal research methods to discern public opinion. There is a lack of understanding by hotel management of the potential and scope of public relations programs.

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v, 84 leaves

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  • May 1981

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  • May 10, 2015, 6:16 a.m.

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  • Jan. 30, 2017, 6:15 p.m.

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Milacek, Barbara J. A Study of the Public Relations Structures and Activities at Selected Dallas Hotels, thesis, May 1981; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc504081/: accessed October 16, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .