An Analysis of Community Attitudes Toward the "Bowie News" as a News-Advertising Medium

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This study measured attitudes of newspaper staff members, advertisers, subscribers, and power structure members toward the Bowie News as a news and advertising medium. Three hypotheses were tested: that members of the power structure would have a more favorable attitude toward the Bowie News than other readers; that the Bowie News would play an active role as an instrument of the power structure; and that all four publics would differ in their perception of the newspaper's role in getting information to the community. The hypotheses were tested by a t test and rejected. Publics' attitudes were homogeneous. It was concluded ... continued below

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v, 82 leaves: ill.

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Whitfield, James Daniel May 1977.

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  • Whitfield, James Daniel

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This study measured attitudes of newspaper staff members, advertisers, subscribers, and power structure members toward the Bowie News as a news and advertising medium. Three hypotheses were tested: that members of the power structure would have a more favorable attitude toward the Bowie News than other readers; that the Bowie News would play an active role as an instrument of the power structure; and that all four publics would differ in their perception of the newspaper's role in getting information to the community. The hypotheses were tested by a t test and rejected. Publics' attitudes were homogeneous. It was concluded that the Bowie News reflects consensus opinion within the community and is a trusted news source.

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v, 82 leaves: ill.

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  • May 1977

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  • May 10, 2015, 6:16 a.m.

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Whitfield, James Daniel. An Analysis of Community Attitudes Toward the "Bowie News" as a News-Advertising Medium, thesis, May 1977; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc504183/: accessed July 22, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .