A Comparative Content Analysis of The Lewisville News-Advertiser and Lewisville Daily Leader

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The problem with which this study is concerned is that of determining what differences, if any, existed between two newspapers with different circulation characteristics and whether the two papers were in competition. The thrice-weekly News-Advertiser and the five-day daily Leader were measured by a content analysis over eight weeks and by a readership and advertiser survey. This study concludes that the two newspapers are in competition in six of eleven designated categories of the content analysis, using Spearman rho and t-tests. However, the two newspapers seemed to be aiming at different markets in Lewisville, because one paper subscribes to a ... continued below

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vii, 132 leaves : ill.

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Frerichs, Colleen Doolin May 1980.

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  • Frerichs, Colleen Doolin

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The problem with which this study is concerned is that of determining what differences, if any, existed between two newspapers with different circulation characteristics and whether the two papers were in competition. The thrice-weekly News-Advertiser and the five-day daily Leader were measured by a content analysis over eight weeks and by a readership and advertiser survey. This study concludes that the two newspapers are in competition in six of eleven designated categories of the content analysis, using Spearman rho and t-tests. However, the two newspapers seemed to be aiming at different markets in Lewisville, because one paper subscribes to a news service and prints thousands of inches of wire news and the other paper is all local news.

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vii, 132 leaves : ill.

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  • May 1980

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  • May 10, 2015, 6:16 a.m.

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  • Feb. 23, 2017, 12:09 p.m.

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Frerichs, Colleen Doolin. A Comparative Content Analysis of The Lewisville News-Advertiser and Lewisville Daily Leader, thesis, May 1980; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc504346/: accessed October 20, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .