A Study of Public Relations Practices of the First National Bank of Fort Worth

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Description

This study examined the organization, goals and scope of the public relations activity of the First National Bank of Fort Worth, Texas. The study's purpose was to examine the public relations function, department structure, process by which goals and policies are determined, the bank's practice of public relations and the process by which effectiveness is evaluated. The bank satisfactorily met several criteria for public relations effectiveness, but the staff was hampered by a lack of formal goals, philosophy or measurement criteria. The study found the bank's senior management to have a passive attitude toward public relations and to discern it ... continued below

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iii, 60 leaves

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McCorstin, Allen August 1980.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 66 times , with 5 in the last month . More information about this thesis can be viewed below.

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  • McCorstin, Allen

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Description

This study examined the organization, goals and scope of the public relations activity of the First National Bank of Fort Worth, Texas. The study's purpose was to examine the public relations function, department structure, process by which goals and policies are determined, the bank's practice of public relations and the process by which effectiveness is evaluated. The bank satisfactorily met several criteria for public relations effectiveness, but the staff was hampered by a lack of formal goals, philosophy or measurement criteria. The study found the bank's senior management to have a passive attitude toward public relations and to discern it ultimately as a marketing or sales promotion tool. The study recommended establishing formal goals, policies and evaluation criteria.

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iii, 60 leaves

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  • August 1980

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  • May 10, 2015, 6:16 a.m.

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  • March 27, 2017, 1:36 p.m.

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McCorstin, Allen. A Study of Public Relations Practices of the First National Bank of Fort Worth, thesis, August 1980; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc504236/: accessed September 20, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .