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open access

Five Experience Rooms of Snuggie in a Social Media

Description: Paper explores Snuggie’s use of specific brand experience dimensions based on the Edvardsson and Enquist conceptualization of six experience rooms in hyper-reality contexts and social media.
Date: 2012
Creator: Choi, Yujin
open access

Hanging on to Home: Representations of Handala and the Home

Description: Paper examines the subjective relationships between the Palestinians, the Israeli West Bank Barrier ( or the “Apartheid Wall”), Handala (a cartoon character created by Naji al-Ali), and the concept of home.
Date: 2012
Creator: Hyche, Breana
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