Five Experience Rooms of Snuggie in a Social Media

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Description

Paper explores Snuggie’s use of specific brand experience dimensions based on the Edvardsson and Enquist conceptualization of six experience rooms in hyper-reality contexts and social media.

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19 p.

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Choi, Yujin 2012.

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This article is part of the collection entitled: The Eagle Feather and was provided by the UNT Libraries to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 11 times. More information about this article can be viewed below.

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Description

Paper explores Snuggie’s use of specific brand experience dimensions based on the Edvardsson and Enquist conceptualization of six experience rooms in hyper-reality contexts and social media.

Physical Description

19 p.

Notes

Abstract: Current marketers are eager to learn how to reinforce engagement in social media that delivers competitive advantage in digital marketing practices. To understand meaningful consumer experiences in social media, this study highlights the Snuggie case because it is a well-known product brand, famous for its inimitable TV ads and fun culture among many customers. The Edvardsson and Enquist’s (2010) perspective is used to develop this study which recognizes the Snuggie’s brand experience. To gain insight into consumer experience in social media, this study explores Snuggie’s use of specific brand experience dimensions based on the Edvardsson and Enquist conceptualization of six experience rooms in hyper-reality contexts and social media. The ability to create compelling experiences in social media depends on successful facilitation of electronic Word of Mouth (eWOM), which leads to creative, communicative, and interactive engagements in several experience rooms. Using social media as transaction platforms or as communication media with a diverse digital population can increase business profitability.

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  • Eagle Feather, Issue 9, University of North Texas Honors College: Denton, Texas. 2012

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  • Publication Title: Eagle Feather
  • Volume: 9
  • Issue: 2012
  • Peer Reviewed: Yes

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The Eagle Feather

Launched in 2004 by UNT's Honors College, The Eagle Feather was an interdisciplinary undergraduate research journal that promoted the work of students and their faculty mentors. The Eagle Feather was published annually until 2017 when it transitioned into the North Texas Journal of Undergraduate Research.

UNT Undergraduate Student Works

This collection presents scholarly and artistic content created by undergraduate students. All materials have been previously accepted by a professional organization or approved by a faculty mentor. Most classroom assignments are not eligible for inclusion. The collection includes, but is not limited to Honors College theses, thesis supplemental files, professional presentations, articles, and posters. Some items in this collection are restricted to use by the UNT community.

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  • 2012

Added to The UNT Digital Library

  • April 22, 2020, 5:45 p.m.

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  • May 5, 2020, 3:28 p.m.

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Choi, Yujin. Five Experience Rooms of Snuggie in a Social Media, article, 2012; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc1635188/: accessed June 21, 2021), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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