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open access

Amarillo Globe-News: How Did Gene Howe and the Globe-News Help Guide Amarillo, Texas through the Dust Bowl and Great Depression?

Description: For many years newspapers were locally owned by editors and publishers. However, today many are run by corporations from out of state. As a result, many communities have lost the personal relationship between the family owned publication and the community. Gene Howe, who served as editor, publisher and columnist of the Amarillo Globe-News from 1926 until his death in 1952, believed the community was where the focus should be and the newspaper should do all that it can to help their readers. Des… more
Date: May 2015
Creator: Hasman, Gregory R. C.
Item Type: Refine your search to only Thesis or Dissertation
open access

Analysis and Evaluation of the Role of Public Relations in Leasing Dallas Petroleum Center

Description: The problem in this study was to discover if the public relations program of the Dallas Petroleum Center was useful in leasing and if the program played a significant role in a leasing increase. The study was carried out by describing the development of the building project, by analyzing the planning and execution of the public relations program, by testing the program's effectiveness, and by drawing conclusions about the program and by making recommendations for this specific program and for o… more
Date: May 1977
Creator: Ainsworth, Doris Stewart
Item Type: Refine your search to only Thesis or Dissertation
open access

An Analysis of Community Attitudes Toward the "Bowie News" as a News-Advertising Medium

Description: This study measured attitudes of newspaper staff members, advertisers, subscribers, and power structure members toward the Bowie News as a news and advertising medium. Three hypotheses were tested: that members of the power structure would have a more favorable attitude toward the Bowie News than other readers; that the Bowie News would play an active role as an instrument of the power structure; and that all four publics would differ in their perception of the newspaper's role in getting infor… more
Date: May 1977
Creator: Whitfield, James Daniel
Item Type: Refine your search to only Thesis or Dissertation
open access

An Analysis of the Relationship of Comparative Advertising and Culture in Japanese Natives in the Dallas, Texas Area

Description: This study was designed to test whether Japanese natives who retained traditional Japanese value orientations and who resided in the Dallas, Texas area would have unfavorable attitude toward the concept of comparative television advertising. Data were collected from 104 respondents of varying sex, age, education, occupation, length of stay in the United Sates, intention of settling in the United States, and television viewing horse. All null hypotheses were accepted, indicting that cultural inf… more
Date: May 1979
Creator: Fukawa, Kazuhisa
Item Type: Refine your search to only Thesis or Dissertation
open access

A Comparative Content Analysis of The Lewisville News-Advertiser and Lewisville Daily Leader

Description: The problem with which this study is concerned is that of determining what differences, if any, existed between two newspapers with different circulation characteristics and whether the two papers were in competition. The thrice-weekly News-Advertiser and the five-day daily Leader were measured by a content analysis over eight weeks and by a readership and advertiser survey. This study concludes that the two newspapers are in competition in six of eleven designated categories of the content ana… more
Date: May 1980
Creator: Frerichs, Colleen Doolin
Item Type: Refine your search to only Thesis or Dissertation
open access

A Comparison in the Dallas-Fort Worth Metroplex Between the State of Public Relations Education and the Views of Public School Public Information Directors and University Journalism Department Chairmen Concerning Public Relations Education

Description: Data obtained through interviews with eleven directors of school public information directors and four university chairmen in the Dallas-Fort Worth Metroplex indicated that they are generally satisfied with public relations education being housed in the journalism department, with course format, and with undergraduate study and specialization; and that they are dissatisfied with practitioner-educator relationships. Some of their recommendations included that graduatelevel study be offered more … more
Date: May 1980
Creator: Ramsey, Patricia Kingsley
Item Type: Refine your search to only Thesis or Dissertation
open access

A Critical Examination of "The Echo": Prison Publication of the Texas Department of Corrections

Description: The problem this investigation deals with is how The Echo functions as a communication vehicle within the TDC. Information was gathered through visits, interviews and a questionnaire. Organization is as follows: Chapter I, introduction, Chapter II, history and development; Chapter III, analysis of questionnaire data; Chapter IV, content; Chapter V, summary and conclusions. The study found that The Echo is often the sole source of TDC information to inmates, frequently aids administrators in pro… more
Date: May 1977
Creator: Hadeler, David A.
Item Type: Refine your search to only Thesis or Dissertation
open access

The Editorial Reaction of Texas Daily Newspapers to Franklin Delano Roosevelt and the New Deal, 1932-1938

Description: The objective of this study is to identify newspapers who supported or opposed portions of the New Deal from 1932 to 1938. Nine newspapers from various geographic areas were consulted. Chapter II discusses the 1932 campaign, in which all newspapers supported Roosevelt. Chapter III discusses the First New Deal, in which widespread support was evidenced. Chapter IV discusses the Second New Deal, in which criticism appeared. Chapter V discusses the 1936 campaign, in which only one newspaper oppose… more
Date: May 1977
Creator: Sellers, Steven A.
Item Type: Refine your search to only Thesis or Dissertation
open access

The Effects of an Informational Briefing on the Attitudes of Certain High School Seniors in the Dallas-Fort Worth Metropolitan Area Toward the Air Force ROTC Training Program

Description: This study was a simple "before" and "after" attitude measurement experiment using an experimental group and a control group. The attitude measurements were made before and after the subjects in the experimental group were presented an informational briefing about the Air Force ROTC training program. Both the experimental group and the control group were subject to exposure to the Air Force mass communication advertising during the two-month study period. The results indicate that the increased… more
Date: May 1974
Creator: Andrews, Robert Glenn
Item Type: Refine your search to only Thesis or Dissertation
open access

Evaluating the Efficacy of Engagement Journalism in Local News: An Ethnographic Study of the Dallas Morning News

Description: The Dallas Morning News is a leader in using engagement journalism to increase and retain digital subscribers. This ethnography examined the efficacy of the engagement journalism work by the News in rebuilding trust and forming relationships with its audience. This research is exceptionally timely as more newsrooms are erecting paywalls to their content and asking their audiences to offer monetary support in exchange for greater access and engagement by journalists. This work is examined throug… more
Date: May 2019
Creator: Wise, Hannah Marie
Item Type: Refine your search to only Thesis or Dissertation
open access

An Evaluation of the Contributions of the "Wichita Falls Times" in the Development and Progress of Wichita Falls, Texas, from 1907 to 1976

Description: The purpose of this study was (1) to trace the contributions of the newspaper to the civic improvement and economic growth of Wichita Falls; (2) to trace the contributions of the publishers; and (3) to trace the development of the Wichita Falls Times from 1907, when it began as a daily, to 1976, when it sold to Harte-Hanks Communications Inc.
Date: May 1979
Creator: Zajac, Patricia
Item Type: Refine your search to only Thesis or Dissertation
open access

A History of Station WRR: Pioneer in Municipally Owned Radio

Description: This study presents an overall history of WRR, the first municipally owned radio station and describes the problems it encountered by competing in a commercial Dallas market. The study marks the establishment of WRR in 1920 as a signal transmitter for the Dallas Fire Department, its transition to an entertainment station, the addition of WRR-FM, retirement of long-time Station Manager Durward J. Tucker, heavy financial losses, public complaints, format changes, and the sale of the station. A fi… more
Date: May 1978
Creator: Sachs, Robin Leslie
Item Type: Refine your search to only Thesis or Dissertation
open access

The Iconoclast: a Readership Survey and a Study of the Historical Evolution of an Underground Newspaper

Description: The problem of this study was an audience analysis of Dallas' weekly underground newspaper Iconoclast. A readership survey was mailed to 200 randomly selected subscribers to Iconoclast. Data were taken from the ninety useable questionnaires of those returned. The study is organized into four chapters. Chapter I discusses problems, procedures, introductory material and recent and related studies. Chapter II is a history of Iconoclast. Chapter III is an analysis of data. Chapter IV presents summa… more
Date: May 1976
Creator: Wells, Richard H.
Item Type: Refine your search to only Thesis or Dissertation
open access

A Proposed Technical Communication Degree Program for Texas Colleges and Universities

Description: This investigation is concerned with the problem of Texas employers' inability to hire adequately trained technical communication personnel because Texas universities and colleges do not offer a bachelor's degree program for that career field. This study contains the results of five separate surveys that investigate the backgrounds and training of present technical communication personnel and the training desired by supervisory personnel. The study also recommends a bachelor's degree program in… more
Date: May 1978
Creator: Walker, Ronald O.
Item Type: Refine your search to only Thesis or Dissertation
open access

The Struggling Dance: The Latino Journalist Experience Covering Hispanic and Latino Communities in Dallas

Description: This qualitative study addresses how the Dallas Morning News and Al Día reporters and editors determine what type of news related to the Dallas Latino and Hispanic communities gets covered. It also looks into how and why each newspaper tackles the coverage of these communities. Through a systematic analysis of 8 in-depth interviews and a 6-month ethnography, the findings of this study suggest that Latino and Hispanic journalists in Dallas feel the Latino and Hispanic communities are regarded as… more
Date: May 2017
Creator: Limón, Elvia
Item Type: Refine your search to only Thesis or Dissertation
open access

A Study of the Public Relations Structures and Activities at Selected Dallas Hotels

Description: The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functi… more
Date: May 1981
Creator: Milacek, Barbara J.
Item Type: Refine your search to only Thesis or Dissertation
open access

A Survey of Award-Winning High School Newspapers in Texas

Description: This study identified the common characteristics of the adviser, the journalism program, and the newspaper of the high schools consistently winning awards. The purposes of this study were to identify the award-winning newspapers, to examine and describe the characteristics and elements (those rated by ILPC) of the newspapers, the attitudes and opinions of the principals, the qualifications, the attitudes, and the opinions of the advisers. Based on the results, there was no pattern that indicate… more
Date: May 1980
Creator: Scattergood, Kathy
Item Type: Refine your search to only Thesis or Dissertation
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