A History of Station WRR: Pioneer in Municipally Owned Radio

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Description

This study presents an overall history of WRR, the first municipally owned radio station and describes the problems it encountered by competing in a commercial Dallas market. The study marks the establishment of WRR in 1920 as a signal transmitter for the Dallas Fire Department, its transition to an entertainment station, the addition of WRR-FM, retirement of long-time Station Manager Durward J. Tucker, heavy financial losses, public complaints, format changes, and the sale of the station. A final chapter provides a summary and recommendations for further study, and concludes that WRR should have left the commercial market when its revenue ... continued below

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v, 128 leaves : ill.

Creation Information

Sachs, Robin Leslie May 1978.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 137 times , with 11 in the last month . More information about this thesis can be viewed below.

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  • Sachs, Robin Leslie

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Description

This study presents an overall history of WRR, the first municipally owned radio station and describes the problems it encountered by competing in a commercial Dallas market. The study marks the establishment of WRR in 1920 as a signal transmitter for the Dallas Fire Department, its transition to an entertainment station, the addition of WRR-FM, retirement of long-time Station Manager Durward J. Tucker, heavy financial losses, public complaints, format changes, and the sale of the station. A final chapter provides a summary and recommendations for further study, and concludes that WRR should have left the commercial market when its revenue and ratings began to decline.

Physical Description

v, 128 leaves : ill.

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  • May 1978

Start & End Dates

  • 1920 - Unknown End Date

Added to The UNT Digital Library

  • May 10, 2015, 6:16 a.m.

Description Last Updated

  • June 10, 2016, 11:57 a.m.

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Sachs, Robin Leslie. A History of Station WRR: Pioneer in Municipally Owned Radio, thesis, May 1978; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc504369/: accessed October 19, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .