The Influence of Social Responsibility on Consumer Behavior in Small Business Restaurants
Description:
This research quantifies the mediating effects of consumer satisfaction on the social responsibility dimensions of philanthropy, economics, environmental, ethical, and legal regarding the behavioral outcomes of consumer loyalty while developing a new model (small business social responsibility, SBSR) to measure these effects. The purpose of current study is to provide a contemporary perspective of the influence of organizational social responsibility strategy on consumer behavior regarding thr…
more
Date:
August 2022
Creator:
Holladay, Travis John
Partner:
UNT Libraries