Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus

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Description

This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to determine which of the four relationships was the most significant. The results showed that frequent flyer satisfaction with branded quick-service food items had the most significant relationship with perceived ... continued below

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Mills, Juline August 2000.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 204 times . More information about this thesis can be viewed below.

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  • Mills, Juline

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Description

This study examined consumer attitude towards adding branded quick-service items on domestic airline in-flight menus with the aim of assessing the variables of perceived customer value and customer satisfaction. A random sample of one hundred sixteen frequent flyers residing in the United States participated in the study. An examination of consumer attitude towards branded quick-service menu items if introduced on domestic in-flight menus was performed. Multiple regression analysis was used to determine which of the four relationships was the most significant. The results showed that frequent flyer satisfaction with branded quick-service food items had the most significant relationship with perceived satisfaction of adding branded quick-service foods to coach class in-flight meal service.

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UNT Theses and Dissertations

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  • August 2000

Added to The UNT Digital Library

  • Sept. 25, 2007, 9:09 p.m.

Description Last Updated

  • April 26, 2016, 4:48 p.m.

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Citations, Rights, Re-Use

Mills, Juline. Consumer Attitude Towards Branded Quick-Service Foods on Domestic Coach Class In-Flight Menus, thesis, August 2000; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc2562/: accessed July 22, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .