The impact of U.S. quick service on the health and patronage of Chinese urban consumers.

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Over the last decade there has been a rapid development of United States quick service restaurant companies such as KFC and McDonalds in China. Increasingly urban Chinese consumers patronize these restaurants as a way to experience American culture. For some it is becoming a part of their eating pattern. Recent health studies have demonstrated that nutritional diseases are increasing in China. This study accessed urban Chinese consumers' perceptions about U.S. quick service restaurants and their knowledge about the nutritional value that U.S. quick service food can provide. This study revealed that Chinese consumers' perceptions and knowledge about U.S. quick service ... continued below

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Zhang, Jiaoyan August 2003.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 257 times . More information about this thesis can be viewed below.

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  • Zhang, Jiaoyan

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Over the last decade there has been a rapid development of United States quick service restaurant companies such as KFC and McDonalds in China. Increasingly urban Chinese consumers patronize these restaurants as a way to experience American culture. For some it is becoming a part of their eating pattern. Recent health studies have demonstrated that nutritional diseases are increasing in China. This study accessed urban Chinese consumers' perceptions about U.S. quick service restaurants and their knowledge about the nutritional value that U.S. quick service food can provide. This study revealed that Chinese consumers' perceptions and knowledge about U.S. quick service impacts their patronage. Additionally, the study determined correlation between consumer patronage and reported health status as well as consumers' length of patronage negative influence on their health status. The results of this study will help U.S. quick service restaurants in educating consumers on nutrition and improving the menus.

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UNT Theses and Dissertations

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  • August 2003

Added to The UNT Digital Library

  • Feb. 15, 2008, 2:54 p.m.

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  • Dec. 11, 2008, 5:07 p.m.

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Zhang, Jiaoyan. The impact of U.S. quick service on the health and patronage of Chinese urban consumers., thesis, August 2003; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc4272/: accessed July 16, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .