As China is opening its doors to the world and getting more involved in the global market, it is facing great challenges and competition with other countries and cultures. In order to make Chinese graphic design industry more competitive and help Chinese businesses and industries have better success in the global market, I believed Chinese college-level design educators and students should learn more from advanced American graphic design processes and marketing methods to achieve a better understanding of Western design culture and make communication more successful. At the same time, I believed American college-level graphic design educators and students should …
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As China is opening its doors to the world and getting more involved in the global market, it is facing great challenges and competition with other countries and cultures. In order to make Chinese graphic design industry more competitive and help Chinese businesses and industries have better success in the global market, I believed Chinese college-level design educators and students should learn more from advanced American graphic design processes and marketing methods to achieve a better understanding of Western design culture and make communication more successful. At the same time, I believed American college-level graphic design educators and students should become aware of strengths and weaknesses that exist in their own design education and learn from Chinese formal tradition.
This thesis is part of the following collection of related materials.
UNT Graduate Student Works
This collection houses graduate student works other than theses and dissertations. All materials have been previously accepted by a professional organization or approved by a faculty mentor. The collection includes, but is not limited to projects or problems in lieu of thesis, supplemental files associated with theses and dissertations, posters, recitals, presentations, articles, reviews, book chapters, exhibitions, and artwork. Some items in this collection are restricted to use by the UNT community.
