A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach

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This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to construct a popular myth that businesses were doing their part in overcoming the environmental crisis.

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iv, 90 leaves : ill.

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Barton, Mica Waggoner May 1998.

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  • Barton, Mica Waggoner

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This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to construct a popular myth that businesses were doing their part in overcoming the environmental crisis.

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iv, 90 leaves : ill.

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  • May 1998

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  • March 26, 2014, 9:30 a.m.

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  • July 21, 2014, 11:21 a.m.

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Thumbnail image of item number 1 in: 'A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach'.
Thumbnail image of item number 2 in: 'A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach'.
Thumbnail image of item number 3 in: 'A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach'.
Thumbnail image of item number 4 in: 'A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach'.

PDF Version Also Available for Download.

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Barton, Mica Waggoner. A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach, thesis, May 1998; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc279180/: accessed April 28, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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