A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach

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Description

This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to construct a popular myth that businesses were doing their part in overcoming the environmental crisis.

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iv, 90 leaves : ill.

Creation Information

Barton, Mica Waggoner May 1998.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 382 times , with 7 in the last month . More information about this thesis can be viewed below.

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  • Barton, Mica Waggoner

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Description

This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to construct a popular myth that businesses were doing their part in overcoming the environmental crisis.

Physical Description

iv, 90 leaves : ill.

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UNT Theses and Dissertations

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  • May 1998

Added to The UNT Digital Library

  • March 26, 2014, 9:30 a.m.

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  • July 21, 2014, 11:21 a.m.

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Past 30 days: 7
Total Uses: 382

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Citations, Rights, Re-Use

Barton, Mica Waggoner. A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach, thesis, May 1998; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc279180/: accessed May 21, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .