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open access

A Comparative Analysis of Digital and Paper Restaurant Menus Based on Customer Perception and Nutritional Labeling

Description: The restaurant industry is a highly customer-driven field. Therefore, it is imperative that restaurateurs consider customer expectations with regard to restaurant menus. The purpose of this experimental study is to examine the effects of menu format (i.e., paper or digital) and amount of nutritional information (i.e., extensive, brief, or none) on customer perceptions of the effectiveness, perceived ease of use, and information quality of the menu. Furthermore, this research intends to test the… more
Date: December 2016
Creator: Moody, Bailey M.
Item Type: Refine your search to only Thesis or Dissertation
open access

Considering Canine Companionship: An Examination of Dog Owner Travel Desires Using the Model of Goal-Directed Behavior

Description: The purpose of this study is to investigate how internal and external sources influence dog owners’ desire and intent to travel with their dogs, using the model of goal-directed behavior (MGB). Specifically, this study investigates 1) the demographic profile of participating dog owners, 2) the relationship between dog owners’ Anticipated Emotions (AE) and their desire to travel with their dogs, 3) dog owners’ Attitudes toward the act (Aact) of traveling with their dogs and its relationship with… more
Date: December 2014
Creator: Krier, J. Leia
Item Type: Refine your search to only Thesis or Dissertation
open access

Customer Perceptions of Fairness in Hotel Revenue Management.

Description: The purpose of the study was to determine customer perceptions of fairness concerning pricing policies charged by the hotel industry, and to examine how different outcomes in pricing policies affect customer perceptions of fairness. Convenience-Interception survey sampling was used to collect 460 sample data at the Dallas Love Field Airport. After analyzing data, one can infer that when revenue management information was provided, customers are satisfied. Further, age, education, Airline FFP en… more
Date: December 2005
Creator: Sanghavi, Punit
Item Type: Refine your search to only Thesis or Dissertation

The impact of leisure travelers' characteristics on hotel Website attributes preference.

Description: Travel is now the largest online business-to-consumer product in the United States. Online hotel bookings are the second largest segment of online travel. Leisure travelers online spending will increase dramatically from 2002 to 2007. However, a majority of hospitality companies do not currently take advantage of the Internet as the cheapest and most efficient distribution medium. The purpose of this study examined leisure travelers' demographic and psychographic characteristics, online booking… more
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Date: December 2004
Creator: Zhang, Li
Item Type: Refine your search to only Thesis or Dissertation
open access

Provision of Mature Traveler Desired Services and Attributes by Hotel Type and Size

Description: In the past the mature market was often misunderstood and not considered to be a profitable market segment for hotel operators to pursue. Growing demographic numbers and increased affluence within the mature market are reasons for reconsideration. This study examined the business value of the mature traveler and the provision of services and attributes desired by mature travelers, as perceived by managers.
Date: December 1994
Creator: Potter, Virgil E. (Virgil Eugene)
Item Type: Refine your search to only Thesis or Dissertation
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