Customer Perceptions of Fairness in Hotel Revenue Management.

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Description

The purpose of the study was to determine customer perceptions of fairness concerning pricing policies charged by the hotel industry, and to examine how different outcomes in pricing policies affect customer perceptions of fairness. Convenience-Interception survey sampling was used to collect 460 sample data at the Dallas Love Field Airport. After analyzing data, one can infer that when revenue management information was provided, customers are satisfied. Further, age, education, Airline FFP enrolled and redeem miles, and pricing based on marketing channels plays an imperative role in this study.

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Sanghavi, Punit December 2005.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 4372 times , with 42 in the last month . More information about this thesis can be viewed below.

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  • Sanghavi, Punit

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Description

The purpose of the study was to determine customer perceptions of fairness concerning pricing policies charged by the hotel industry, and to examine how different outcomes in pricing policies affect customer perceptions of fairness. Convenience-Interception survey sampling was used to collect 460 sample data at the Dallas Love Field Airport. After analyzing data, one can infer that when revenue management information was provided, customers are satisfied. Further, age, education, Airline FFP enrolled and redeem miles, and pricing based on marketing channels plays an imperative role in this study.

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UNT Theses and Dissertations

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  • December 2005

Added to The UNT Digital Library

  • Feb. 15, 2008, 4:31 p.m.

Description Last Updated

  • July 2, 2015, 1:37 p.m.

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Citations, Rights, Re-Use

Sanghavi, Punit. Customer Perceptions of Fairness in Hotel Revenue Management., thesis, December 2005; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc4934/: accessed November 17, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .