Re-Branding Palliative Care: Assessing Effects of a Name Change on Physician Communicative Processes During Referrals

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Although provision of palliative care on the United States is growing, referrals to the service are often late or non-existent. The simultaneous care model provides a blueprint for the most progressive form of palliative care, which is palliation and disease-oriented treatments delivered concurrently. Research indicates the existence of a widespread misconception that associates palliative care with imminent death, and some organizations have chosen to re-brand their palliative care services to influence this perception. The goal of this study was to assess the effects of a name change from palliative care to supportive care on the communicative process during referrals to … continued below

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Burt, Stephanie May 2011.

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  • Burt, Stephanie

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Although provision of palliative care on the United States is growing, referrals to the service are often late or non-existent. The simultaneous care model provides a blueprint for the most progressive form of palliative care, which is palliation and disease-oriented treatments delivered concurrently. Research indicates the existence of a widespread misconception that associates palliative care with imminent death, and some organizations have chosen to re-brand their palliative care services to influence this perception. The goal of this study was to assess the effects of a name change from palliative care to supportive care on the communicative process during referrals to the service.

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  • May 2011

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  • Jan. 9, 2012, 9:53 p.m.

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  • Sept. 21, 2023, 3:55 p.m.

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Burt, Stephanie. Re-Branding Palliative Care: Assessing Effects of a Name Change on Physician Communicative Processes During Referrals, thesis, May 2011; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc67964/: accessed May 29, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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