The purpose of this research is to study the attitudes of new-car buyers regarding the franchised automobile dealer, to identify those factors which are the most important to the buyer when selecting the dealer, and to measure the effects of dealer competition in various sized cities on the attitudes of buyers.
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The purpose of this research is to study the attitudes of new-car buyers regarding the franchised automobile dealer, to identify those factors which are the most important to the buyer when selecting the dealer, and to measure the effects of dealer competition in various sized cities on the attitudes of buyers.
This dissertation is part of the following collection of related materials.
UNT Theses and Dissertations
Theses and dissertations represent a wealth of scholarly and artistic content created by masters and doctoral students in the degree-seeking process. Some ETDs in this collection are restricted to use by the UNT community.
Pribyl, Francis Joseph.The image of the new-car dealer as perceived by the new-car buyer: a comparative study of differential attitudes,
dissertation,
December 1975;
Denton, Texas.
(https://digital.library.unt.edu/ark:/67531/metadc332753/:
accessed May 29, 2024),
University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu;
.