An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods

Thumbnail image of item number 1 in: 'An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods'.
Thumbnail image of item number 2 in: 'An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods'.
Thumbnail image of item number 3 in: 'An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods'.
Thumbnail image of item number 4 in: 'An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods'.
Showing 1-4 of 228 pages in this dissertation.

PDF Version Also Available for Download.

Description

The issue of dimensions of quality has received very little attention in the marketing literature. This dissertation studies the impact selected individual dimensions of quality has on firm performance. The study examined the relation between product, service and image based dimensions of quality and firm performance. The performance measure utilized in this study was a firm's return on investment (ROI). Sample for the study included Strategic Business Units (SBUs) involved in the manufacture of consumer goods and industrial capital goods. A theoretical framework that details performance effects of selected variables was developed. Drawing upon previous research in Marketing, Management, Economics, … continued below

Physical Description

xiii, 214 leaves : ill.

Creation Information

Menon, Ajay December 1991.

Context

This dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided by the UNT Libraries to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 28 times. More information about this dissertation can be viewed below.

Who

People and organizations associated with either the creation of this dissertation or its content.

Author

Publisher

Rights Holder

For guidance see Citations, Rights, Re-Use.

  • Menon, Ajay

Provided By

UNT Libraries

The UNT Libraries serve the university and community by providing access to physical and online collections, fostering information literacy, supporting academic research, and much, much more.

About | Browse this Partner

Contact Us

Corrections Questions

What

Descriptive information to help identify this dissertation. Follow the links below to find similar items on the Digital Library.

Degree Information

Description

The issue of dimensions of quality has received very little attention in the marketing literature. This dissertation studies the impact selected individual dimensions of quality has on firm performance. The study examined the relation between product, service and image based dimensions of quality and firm performance. The performance measure utilized in this study was a firm's return on investment (ROI). Sample for the study included Strategic Business Units (SBUs) involved in the manufacture of consumer goods and industrial capital goods. A theoretical framework that details performance effects of selected variables was developed. Drawing upon previous research in Marketing, Management, Economics, and Strategic Planning, propositions and hypotheses were developed. The data required to test the hypotheses was obtained from the PIMS data base of the Strategic Planning Institute. Several GLM procedures including ANOVA, ANCOVA, and Multiple Comparison tests, such as SNK, Tukey and Bonferroni, were employed to test the various operational hypothesis. The results show that product and image based dimensions of quality impact RoT differentially for consumer goods and industrial capital goods. The extent of the difference depends on the order of market entry and the product's stage in the product life cycle. On the other hand, service based dimensions of quality did not impact ROI differentially for pioneers and non-pioneers. Similar results was found across stages of the product life cycle.

Physical Description

xiii, 214 leaves : ill.

Language

Item Type

Identifier

Unique identifying numbers for this dissertation in the Digital Library or other systems.

Collections

This dissertation is part of the following collection of related materials.

UNT Theses and Dissertations

Theses and dissertations represent a wealth of scholarly and artistic content created by masters and doctoral students in the degree-seeking process. Some ETDs in this collection are restricted to use by the UNT community.

About | Browse this Collection

What responsibilities do I have when using this dissertation?

Digital Files

When

Dates and time periods associated with this dissertation.

Creation Date

  • December 1991

Added to The UNT Digital Library

  • Aug. 27, 2014, 7:42 a.m.

Description Last Updated

  • April 7, 2020, 3:16 p.m.

Usage Statistics

When was this dissertation last used?

Yesterday: 0
Past 30 days: 0
Total Uses: 28
More Statistics

Where

Geographical information about where this dissertation originated or about its content.

Place Name

Publication Place

Map Information

  • map marker Place Name coordinates. (May be approximate.)
  • Repositioning map may be required for optimal printing.

Mapped Locations

Interact With This Dissertation

Here are some suggestions for what to do next.

Top Search Results

We found 19 places within this dissertation that matched your search. View Now

Start Reading

Thumbnail image of item number 1 in: 'An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods'.
Thumbnail image of item number 2 in: 'An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods'.
Thumbnail image of item number 3 in: 'An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods'.
Thumbnail image of item number 4 in: 'An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods'.

PDF Version Also Available for Download.

Citations, Rights, Re-Use

International Image Interoperability Framework

IIF Logo

We support the IIIF Presentation API

Links for Robots

Helpful links in machine-readable formats.

Archival Resource Key (ARK)

International Image Interoperability Framework (IIIF)

Metadata Formats

Images

URLs

Stats

Menon, Ajay. An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods, dissertation, December 1991; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc332691/: accessed May 11, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

Back to Top of Screen