Retail Crowding: Impact of Merchandise Density on Store Image Page: 87
This dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided to UNT Digital Library by the UNT Libraries.
Extracted Text
The following text was automatically extracted from the image on this page using optical character recognition software:
87
ratings) at low density levels than high density levels, and
the means were in the direction expected. This supports the
significant main effect for density and the theorized
influence of merchandise density on experienced crowding.
A significant three-way interaction occurred for
merchandise density by store type by merchandise type. This
finding suggests that experienced crowding was different
under the various conditions. That is, both merchandise
type and store type, when viewed in combination, influence
the effect of merchandise density on experienced crowding.
The results of this study also delineate crowding in
response to an environmental cue from previous studies that
focused on density due to numbers of people in a given
space. Affective density was defined in earlier research as
the evaluation of perceived density against subjective
standards and desired levels (Rapoport 1976). Certainly,
this experiment required respondents to make a subjective
estimate of the arrangement of merchandise in retail
settings as depicted in the slides. The present study
advanced knowledge of affective density in terms of a
response to merchandise arrangement as suggested by the
varying responses to different merchandise density levels.
Earlier studies on density and crowding found that increased
numbers of people in a given space created increased levels
of experienced crowding (Stokals, et al. 1973). The
findings of the present study add to this research stream by
Upcoming Pages
Here’s what’s next.
Search Inside
This dissertation can be searched. Note: Results may vary based on the legibility of text within the document.
Tools / Downloads
Get a copy of this page or view the extracted text.
Citing and Sharing
Basic information for referencing this web page. We also provide extended guidance on usage rights, references, copying or embedding.
Reference the current page of this Dissertation.
Paden, Nita L. (Nita Lynn). Retail Crowding: Impact of Merchandise Density on Store Image, dissertation, December 1993; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc278584/m1/96/?rotate=0: accessed July 18, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .