Retail Crowding: Impact of Merchandise Density on Store Image

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Description

Store image research has attempted to identify factors contributing to formation of positive or negative perceptions of stores by consumers. These factors include tangible and intangible elements. Of the tangible factors, store atmosphere (including store layout and congestion level) is often identified as contributing to store image. Intangible factors influencing store image include emotional or psychological reactions that consumers have in response to various tangible store factors. One of these emotional responses is retail crowding. Retail crowding is a state of psychological stress occurring in consumers in response to perceived high density levels in stores. Crowding literature suggests that environmental ... continued below

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vii, 127 leaves: ill.

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Paden, Nita L. (Nita Lynn) December 1993.

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This thesis or dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 237 times , with 7 in the last month . More information about this document can be viewed below.

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  • Paden, Nita L. (Nita Lynn)

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Store image research has attempted to identify factors contributing to formation of positive or negative perceptions of stores by consumers. These factors include tangible and intangible elements. Of the tangible factors, store atmosphere (including store layout and congestion level) is often identified as contributing to store image. Intangible factors influencing store image include emotional or psychological reactions that consumers have in response to various tangible store factors. One of these emotional responses is retail crowding. Retail crowding is a state of psychological stress occurring in consumers in response to perceived high density levels in stores. Crowding literature suggests that environmental cues, including layout and density level, contribute to this stress level. The overall purpose of this study was to expand on current research by incorporating the concept of retail crowding with store image research.

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vii, 127 leaves: ill.

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  • December 1993

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  • March 24, 2014, 8:07 p.m.

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  • Dec. 4, 2014, 12:40 p.m.

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Citations, Rights, Re-Use

Paden, Nita L. (Nita Lynn). Retail Crowding: Impact of Merchandise Density on Store Image, thesis or dissertation, December 1993; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc278584/: accessed November 24, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .