An Exploratory Analysis of the Food Consumption Behavior of Up-scale Asian-American Consumers

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The first objective of this research was to identify whether Asian-Americans having higher than average levels of income and education represent an appropriate target market for four food product categories. Second, the impact of national origin membership, demographic variables, and level of acculturation on food consumption was determined. In addition, perceptions related to sensory and nutritional factors and the cultural acceptability of the products were identified and interpreted to determine if the variables differed among specific groups of Asian-American consumers.

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viii, 257 leaves : ill.

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Boykin, Nancy J. (Nancy Jo) August 1993.

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  • Boykin, Nancy J. (Nancy Jo)

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The first objective of this research was to identify whether Asian-Americans having higher than average levels of income and education represent an appropriate target market for four food product categories. Second, the impact of national origin membership, demographic variables, and level of acculturation on food consumption was determined. In addition, perceptions related to sensory and nutritional factors and the cultural acceptability of the products were identified and interpreted to determine if the variables differed among specific groups of Asian-American consumers.

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viii, 257 leaves : ill.

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  • August 1993

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  • March 24, 2014, 8:07 p.m.

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  • Feb. 9, 2015, 9:03 a.m.

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Thumbnail image of item number 1 in: 'An Exploratory Analysis of the Food Consumption Behavior of Up-scale Asian-American Consumers'.
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Boykin, Nancy J. (Nancy Jo). An Exploratory Analysis of the Food Consumption Behavior of Up-scale Asian-American Consumers, dissertation, August 1993; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc278121/: accessed June 8, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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