An Exploratory Analysis of the Food Consumption Behavior of Up-scale Asian-American Consumers

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Description

The first objective of this research was to identify whether Asian-Americans having higher than average levels of income and education represent an appropriate target market for four food product categories. Second, the impact of national origin membership, demographic variables, and level of acculturation on food consumption was determined. In addition, perceptions related to sensory and nutritional factors and the cultural acceptability of the products were identified and interpreted to determine if the variables differed among specific groups of Asian-American consumers.

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viii, 257 leaves : ill.

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Boykin, Nancy J. (Nancy Jo) August 1993.

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This dissertation is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 48 times . More information about this dissertation can be viewed below.

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  • Boykin, Nancy J. (Nancy Jo)

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Description

The first objective of this research was to identify whether Asian-Americans having higher than average levels of income and education represent an appropriate target market for four food product categories. Second, the impact of national origin membership, demographic variables, and level of acculturation on food consumption was determined. In addition, perceptions related to sensory and nutritional factors and the cultural acceptability of the products were identified and interpreted to determine if the variables differed among specific groups of Asian-American consumers.

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viii, 257 leaves : ill.

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UNT Theses and Dissertations

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  • August 1993

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  • March 24, 2014, 8:07 p.m.

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  • Feb. 9, 2015, 9:03 a.m.

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Citations, Rights, Re-Use

Boykin, Nancy J. (Nancy Jo). An Exploratory Analysis of the Food Consumption Behavior of Up-scale Asian-American Consumers, dissertation, August 1993; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc278121/: accessed October 22, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .