This is a study of Korean presidential elections. Its purpose is to determine how Koreans voted in the 1992 and 1997 presidential elections and to examine the factors that contributed to winners. In addition, the study compares the two elections by developing three models: candidate choice, voter turnout and political interest models.
Using post election data from the Korean Social Science Data Center a multinomial logit regression was used in the candidate choice model. It shows that Korean voters selected their candidates mainly in terms of interest in the elections, age, orientation toward the governing or opposition parties, the regional effects of the Southwest (Honam) and the Southeast (Youngnam), and the evaluation of merged parties in 1992 or a united candidacy of parties in 1997. A Monte Carlo simulation was also employed to test the traditional assumption of candidate strength. It indicates that Kim Young-Sam had a more cohesive support from his older supporters in the 1992 election while Kim Dae-Jung had a greater cohesive support from his older supporters in the 1997 election. Both Kim Young-Sam's and Kim Dae-Jung's loyalists were crucial to the winning candidates in the 1992 and 1997 elections respectively.
How did people vote? To address this question a logit analysis of voter turnout was employed. Comparing the 1997 election to that of 1992 the findings suggest that low-probability voters in 1997 had: low efficacy, a negative evaluation of the Central Election Management Commission, claimed to be independent, young, and lived in areas other than Youngnam and Honam. Their lower turnout was a significant factor in the opposition candidate, Kim Dae-Jung's election.
Finally, since political interest is closely related to political participation, an ordered logit model of political interest was developed. The results showed that the media and popularity of major candidates significantly contributed to Korean voters' interest in the elections.
