The Sociopolitic Governance of the #MeToo Brand

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Paper discusses the concept of brand consolidation and it's application in emerging social movements in the case of the #MeToo movement.

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18 p.

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Paixão, Cláudia Resem; da Silva, Lara Lodi; de Sousa, Richard Perassi; Fadel, Luciane Maria & Vanzin, Tarcísio December 4, 2019.

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Paper discusses the concept of brand consolidation and it's application in emerging social movements in the case of the #MeToo movement.

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18 p.

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  • 15th International Conference on Knowledge Management, December 4-6, 2019, Florianópolis, Brazil.

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International Conference on Knowledge Management (ICKM)

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  • December 4, 2019

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  • Jan. 26, 2020, 9:17 p.m.

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  • Feb. 11, 2020, 9:42 a.m.

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Paixão, Cláudia Resem; da Silva, Lara Lodi; de Sousa, Richard Perassi; Fadel, Luciane Maria & Vanzin, Tarcísio. The Sociopolitic Governance of the #MeToo Brand, paper, December 4, 2019; (https://digital.library.unt.edu/ark:/67531/metadc1609228/: accessed May 21, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; crediting UNT College of Information.

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