Establishing a Special Interest City Magazine: D, the Magazine of Dallas
Description:
The problem of this study was to determine how, and to what degree, a representative contemporary special interest magazine projected editorial, advertising, circulation, and financial obligations prior to publication and during its infancy. In essence, how did a representative nonsubsidized city magazine identify a marketable audience, resolve advertising and circulation policies, and meet financial obligations? Specifically, this study explored--in six chapters--the mechanics of pre- and post…
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Date:
December 1975
Creator:
Glaves, Robert F.
Partner:
UNT Libraries