Establishing a Special Interest City Magazine: D, the Magazine of Dallas

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Description

The problem of this study was to determine how, and to what degree, a representative contemporary special interest magazine projected editorial, advertising, circulation, and financial obligations prior to publication and during its infancy. In essence, how did a representative nonsubsidized city magazine identify a marketable audience, resolve advertising and circulation policies, and meet financial obligations? Specifically, this study explored--in six chapters--the mechanics of pre- and post-publication planning at D, The Magazine of Dallas, which began publication in October, 1974. This study determined that twelve common denominators are essential, but are not necessarily a guarantee, for the success of a planned ... continued below

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v, 58 leaves

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Glaves, Robert F. December 1975.

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  • Glaves, Robert F.

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Description

The problem of this study was to determine how, and to what degree, a representative contemporary special interest magazine projected editorial, advertising, circulation, and financial obligations prior to publication and during its infancy. In essence, how did a representative nonsubsidized city magazine identify a marketable audience, resolve advertising and circulation policies, and meet financial obligations? Specifically, this study explored--in six chapters--the mechanics of pre- and post-publication planning at D, The Magazine of Dallas, which began publication in October, 1974. This study determined that twelve common denominators are essential, but are not necessarily a guarantee, for the success of a planned or newly introduced nonsubsidized special interest magazine.

Physical Description

v, 58 leaves

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UNT Theses and Dissertations

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  • December 1975

Added to The UNT Digital Library

  • June 24, 2015, 9:39 a.m.

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  • July 28, 2016, 1 p.m.

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Citations, Rights, Re-Use

Glaves, Robert F. Establishing a Special Interest City Magazine: D, the Magazine of Dallas, thesis, December 1975; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc663204/: accessed September 22, 2017), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .