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A Behavioral Economic Analysis of the Effects of Unit Price Sequence on Demand for Money in Humans.

Description: Three groups of participants were exposed to different unit price sequences. Unit prices for all groups ranged from unit price 1 to 21. Analyses of demand curves, response rates, session duration, and elasticity coefficients suggest that the sequence of exposure to unit prices can affect the elasticity of demand. In addition, the size of unit price contrast, direction of unit price change, and proximity to experimental milestones also may affect the consumption of monetary reinforcers.
Date: May 2002
Creator: Williams, Jack Keith
Partner: UNT Libraries
open access

The Effects of Price and Durability on Individual Discounting Functions When Purchasing Hypothetical Goods in a Simulated Internet Store

Description: Online shopping has rapidly expanded in the last decade. Online shopping necessarily imposes delays on all transactions. Behavior analysis has long studied the effects of delay on choice. Additionally, a number of researchers are beginning to study consumer behavior using a behavior-analytic approach. The current study attempted to extend research focusing on consumer behavior in online contexts. The experimenters attempted to evaluate whether goods acquire functional properties and whethe… more
Date: August 2012
Creator: Gesick, Jeffrey Glen
Partner: UNT Libraries
open access

The Behavioral Economics of Effort

Description: Although response effort is considered a dimension of the cost to obtain reinforcement, little research has examined the economic impact of effort on demand for food. The goal of the present study was to explore the relationship between effort and demand. Three Sprague Dawley rats were trained to press a force transducer under a series of fixed-ratio schedules (1, 10, 18, 32, 56, 100, 180, 320, and 560) under different force requirements (5.6 g and 56 g). Thus, nominal unit price (responses / f… more
Date: December 2014
Creator: Nord, Christina M.
Partner: UNT Libraries
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