The Effects of Price and Durability on Individual Discounting Functions When Purchasing Hypothetical Goods in a Simulated Internet Store

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Online shopping has rapidly expanded in the last decade. Online shopping necessarily imposes delays on all transactions. Behavior analysis has long studied the effects of delay on choice. Additionally, a number of researchers are beginning to study consumer behavior using a behavior-analytic approach. The current study attempted to extend research focusing on consumer behavior in online contexts. The experimenters attempted to evaluate whether goods acquire functional properties and whether these properties influence consumer choice. The researchers were specifically interested in studying acquisition costs and durability and in simulating a natural online shopping environment. Results from the current study extend the ... continued below

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Gesick, Jeffrey Glen August 2012.

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  • Gesick, Jeffrey Glen

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Description

Online shopping has rapidly expanded in the last decade. Online shopping necessarily imposes delays on all transactions. Behavior analysis has long studied the effects of delay on choice. Additionally, a number of researchers are beginning to study consumer behavior using a behavior-analytic approach. The current study attempted to extend research focusing on consumer behavior in online contexts. The experimenters attempted to evaluate whether goods acquire functional properties and whether these properties influence consumer choice. The researchers were specifically interested in studying acquisition costs and durability and in simulating a natural online shopping environment. Results from the current study extend the findings showing that delay and price influence choice. The data from the current study provide mixed evidence for control by item durability.

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  • August 2012

Added to The UNT Digital Library

  • March 4, 2013, 2:02 p.m.

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  • March 17, 2017, 11:07 a.m.

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Gesick, Jeffrey Glen. The Effects of Price and Durability on Individual Discounting Functions When Purchasing Hypothetical Goods in a Simulated Internet Store, thesis, August 2012; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc149593/: accessed July 22, 2019), University of North Texas Libraries, Digital Library, https://digital.library.unt.edu; .