A Comparative Content Analysis of The Lewisville News-Advertiser and Lewisville Daily Leader
Description:
The problem with which this study is concerned is that of determining what differences, if any, existed between two newspapers with different circulation characteristics and whether the two papers were in competition. The thrice-weekly News-Advertiser and the five-day daily Leader were measured by a content analysis over eight weeks and by a readership and advertiser survey. This study concludes that the two newspapers are in competition in six of eleven designated categories of the content ana…
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Date:
May 1980
Creator:
Frerichs, Colleen Doolin
Partner:
UNT Libraries