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open access

Exploring Critical Factors in Predicting Post-Adoptive Use of Facebook

Description: Social networking applications (SNAs) have experienced a boom in popularity in recent years. Sites like Facebook and MySpace continuously draw new users, and are successful in organizing groups of users around topics of common interest. Among SNAs, Facebook has demonstrably outgrown its rivals growing an estimated 157 percent from 2008 to 2009. Facebook is now estimated to be the fourth largest Internet site in the world, trailing only Google, Microsoft and Yahoo (Schonfeld 2009). This dissert… more
Date: May 2011
Creator: Magro, Michael J.
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
open access

Design for Social Presence and Exploring Its Mediating Effect in Mobile Data Communication Services

Description: The mobility, flexibility, convenience, and ubiquity of mobile data services (MDS) have contributed to their enormous growth and popularity with users. MDS allow users to communicate through mobile texting (mTexting), mobile Instant Messaging (mIM), multimedia messaging services (MMS), and email. A unique feature of MDS that enhances its popularity among its users is the awareness capability, which is revolutionizing the way MDS is being used to communicate today. It allows potential communicat… more
Date: May 2011
Creator: Ogara, Solomon Omondi
Item Type: Refine your search to only Thesis or Dissertation
Partner: UNT Libraries
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