The impact of U.S. quick service on the health and patronage of Chinese urban consumers.
Description:
Over the last decade there has been a rapid development of United States quick service restaurant companies such as KFC and McDonalds in China. Increasingly urban Chinese consumers patronize these restaurants as a way to experience American culture. For some it is becoming a part of their eating pattern. Recent health studies have demonstrated that nutritional diseases are increasing in China. This study accessed urban Chinese consumers' perceptions about U.S. quick service restaurants and thei…
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Date:
August 2003
Creator:
Zhang, Jiaoyan
Partner:
UNT Libraries