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A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach

Description: This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to construct a popular myth that businesses were doing their part in overcoming the environmental crisis.
Date: May 1998
Creator: Barton, Mica Waggoner
Item Type: Refine your search to only Thesis or Dissertation
open access

Faculty Identification: Effects on Culture in a Metropolitan Research University

Description: This utilized identification theory to determine if faculty identify with the university and recognize its mission. The study also explored how faculty differentiate between a traditional university and a metropolitan research university. Finally, the study explored whether the faculty consider the University of North Texas to be a Metropolitan Research University. UNT full-time faculty members (N=224) completed questionnaires to indicate their identification with the university and their recog… more
Date: May 1999
Creator: Gray, Marlene E.
Item Type: Refine your search to only Thesis or Dissertation
open access

The Differences in the Media Constructions of the Narratives of Male and Female Political Candidates

Description: This study views the media as a powerful agent which constructs the narratives of political candidates. In order to determine whether the media constructs the narratives of male and female political candidates differently, newspaper articles were analyzed for two 1994 Congressional races, each involving a male and a female candidate (Thurman versus Garlits and Byrne versus Davis). The first research question posed the following question: Does the media devote more coverage to male or female can… more
Date: May 1998
Creator: Paschal, Lori L. (Lori Lynne)
Item Type: Refine your search to only Thesis or Dissertation
open access

Homeless Abjection and the Uncanny “Place” of the National Imagination

Description: This project examines the effects of the homeless body and the threat of homelessness on constructing a national imaginary that relies on the trope of locatability for recognition as a citizen-subject. The thesis argues that homelessness, the oft-figured specter of public space, functions as bodies that are “pushed out” as citizen-subjects due to their inability maintain both discursive and material location. I argue that figures of “home” rely on the ever-present threat of dislocation to maint… more
Date: May 2014
Creator: Sloss, Eric J.
Item Type: Refine your search to only Thesis or Dissertation
open access

On Viewing Press Releases of the Texas State AFL-CIO as Rhetorical Genre

Description: Previous scholarship on labor rhetoric has concentrated on the impact of declining union membership and contemporary activist strategies on the part of unions. The press release is a common form of communication that organized labor employs in order to reach its publics. This study explores the press releases of the Texas State AFL-CIO to determine to what extent this level of labor discourse meets the criteria of a rhetorical genre. This study employs the methodology for generic criticism laid… more
Date: May 1992
Creator: Welborn, Ronny D.
Item Type: Refine your search to only Thesis or Dissertation
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