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A Study of Public Relations Practices of the First National Bank of Fort Worth

Description: This study examined the organization, goals and scope of the public relations activity of the First National Bank of Fort Worth, Texas. The study's purpose was to examine the public relations function, department structure, process by which goals and policies are determined, the bank's practice of public relations and the process by which effectiveness is evaluated. The bank satisfactorily met several criteria for public relations effectiveness, but the staff was hampered by a lack of formal go… more
Date: August 1980
Creator: McCorstin, Allen
Item Type: Refine your search to only Thesis or Dissertation
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The Utilization of Shorthand by Secretaries in Large Businesses in the Dallas-Fort Worth Area with Implications for Instruction in Business Education at the Collegiate Level

Description: The problem of the study was to determine the implications for the collegiate secretarial curriculum based on the need for and use of shorthand by secretaries employed by large businesses in the Dallas-Fort Worth area. The purposes of the study were to determine if colleges are justified in offering manual shorthand within their curriculum with the rapid growth of automation in the business world today. It was also the purpose of the study to determine if there was a demand for secretaries with… more
Date: August 1980
Creator: Barnes, Cynthia C.
Item Type: Refine your search to only Thesis or Dissertation
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