1972 Presidential Campaign Investigation Based on Attitude Measurements of Candidate Images
Description:
The relationship of attitude measurement with the political campaign process provides the problem area that this study considers. The purpose of this political communication study is to explore in detail and describe various "attitude" profiles of voters and resulting candidate "images" of the 1972 presidential election. These "attitudes" and "images" are determined through the use of three primary research instruments: the semantic differential scale, the Method of Ordered Alternatives, and t…
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Date:
December 1973
Creator:
Ricks, Dana Carol