UNT Libraries - 7 Matching Results

This system will be undergoing maintenance June 27th between 9:00AM and 12:00PM CDT.

Search Results

Results: 1 - 7
open access

Best Practices in Targeted Advertising for Fashion Entrepreneurs

Description: A key to a business's success is reaching the target market. This ensures that consumers are exposed to the retailer's offerings and by turn, inspired to purchase. In turn, the business can reach its goal of a profitable organization. The purpose of this paper was to determine the most effective fashion advertising appeals for reaching target markets. To address these issues, this thesis consisted of two studies. The purpose of the first study was to determine the advice given to fashion entrep… more
Date: August 2017
Creator: Slaton, Kelcie Shaelyn
open access

Consumer Compulsive Buying and Hoarding in a World of Fast Fashion

Description: The purpose of this study was twofold: (1) to determine the relationships between social media, fashion interest and fast fashion involvement and whether these psychographic variables affect propensity for compulsive clothing buying and (2) to determine whether a relationship exists between compulsive buying and propensity toward hoarding. Data was collected through consumer panel from Qualtrix. Screener questions ensured that all respondents were adult females with an interest in fashion. Re… more
Date: August 2014
Creator: Higgins, Kathleen M.
open access

Evaluating the Role of Design in the Apparel Industry in the United States

Description: The purpose of this study was to better understand the role of design in the product development process in the apparel industry in the United States, looking for variations in how design is used in the industry. In order to obtain a snapshot of the fashion design industry, creativity, originality, innovation, and product development were examined, as well as corporate culture and strategic orientation. The study also sought to examine pedagogical strategies based on these findings. A mixed met… more
Date: August 2014
Creator: Beard, Diana

Exploring the Circularity of Fast Fashion Using Goal Framing Theory

Description: The COVID-19 pandemic has challenged fast fashion to circular products to prevent excessive overstock in responding to consumers' shift toward less consumption. These shifts are worth studying as consumers are willing to partake in pro-environmental behaviors, leading to a circular business model for fast fashion. This study explores how sustainable knowledge and consumer goals toward circularity can influence behavior toward circular consumption based on the goal framing theory. An online sur… more
Date: August 2022
Creator: Wilbourne, Kathy

Investigation of a Consumer's Purchase Intention and Behavior towards Environmentally Friendly Grocery Packaging

Description: This study adapted the theory of planned behavior to investigate the relationship between purchase intention and purchasing behavior toward environmentally-friendly grocery packaging. This quantitative study collected 487 useable responses on the Amazon Mturk platform targeting a population of US consumers over 18 years old who purchase groceries. Using the collected data, a correlation and regression analysis was conducted. The socio-demographic variables were used as moderators to investigat… more
Date: August 2022
Creator: Oliver, Mikah Omari
open access

Saving Face: A Cross-Cultural Investigation of Retail Patronage in Consumers' Skincare Purchase Decisions

Description: The skincare sector is among the fastest growing consumer branded products, boasting unprecedented growth rates in emerging markets, as well as steady growth in developed and post-developed markets. Yet, a more relevant question to marketers of branded skincare products is what factors influence consumers’ decisions about where to buy such products, and whether or not to spread positive word-of-mouth (WOM) about products and store preferences. Sirgy’s (1982, 1985) self-congruence theory postula… more
Date: August 2015
Creator: Dai, Bo
open access

Using the S-o-r Model to Understand the Impact of Website Attributes on the Online Shopping Experience

Description: Using Mehrabian and Russell’s (1974) stimulus (S) - organism (O) - response (R) model, this study developed online shopping experience framework that explains consumer behavioral responses toward online and offline stores. The results of the examined hypothesized relationships in this study reveal website attributes that create positive affective and attitudinal states and behavioral responses toward the retailers and retailers’ websites. Among website attributes, interface design is the strong… more
Date: August 2012
Creator: Zimmerman, Jonelle
Back to Top of Screen