Evaluating the Role of Design in the Apparel Industry in the United States

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The purpose of this study was to better understand the role of design in the product development process in the apparel industry in the United States, looking for variations in how design is used in the industry. In order to obtain a snapshot of the fashion design industry, creativity, originality, innovation, and product development were examined, as well as corporate culture and strategic orientation. The study also sought to examine pedagogical strategies based on these findings. A mixed methods approach, consisting of an on-line survey and interviews, was employed. The findings suggest variations in the role of design based on ... continued below

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vii, 66 pages : illustrations

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Beard, Diana August 2014.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by UNT Libraries to Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 87 times . More information about this thesis can be viewed below.

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  • Beard, Diana

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Description

The purpose of this study was to better understand the role of design in the product development process in the apparel industry in the United States, looking for variations in how design is used in the industry. In order to obtain a snapshot of the fashion design industry, creativity, originality, innovation, and product development were examined, as well as corporate culture and strategic orientation. The study also sought to examine pedagogical strategies based on these findings. A mixed methods approach, consisting of an on-line survey and interviews, was employed. The findings suggest variations in the role of design based on the time design-department employees spent on creative tasks. These variations were examined and industrial and pedagogical implications are explored. The significance of this study relates to the findings of the importance of creativity in the product development process of the apparel industry in the United States, as well as considerations for pedagogical strategies.

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vii, 66 pages : illustrations

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  • August 2014

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  • Aug. 21, 2015, 5:42 a.m.

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  • Nov. 16, 2016, 3:56 p.m.

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Beard, Diana. Evaluating the Role of Design in the Apparel Industry in the United States, thesis, August 2014; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc700003/: accessed July 18, 2019), University of North Texas Libraries, Digital Library, https://digital.library.unt.edu; .