An Analysis of Marketing in Saudi Arabia and American Marketing Executives' Knowledge About the Saudi Arabian Market
Description:
The problem of the present study was to describe and analyze marketing in Saudi Arabia and American marketing executives' knowledge about the Saudi market. The purposes of the study were twofold: (1) to describe and analyze marketing in Saudi Arabia and (2) to determine what American marketing executives know about the Saudi Arabian market. This study employed both primary and secondary data. For the analysis of marketing in Saudi arabia, primarily secondary sources were used from the available…
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Date:
December 1981
Creator:
Abunabaa, Abdelaziz M.