An Analysis of Marketing in Saudi Arabia and American Marketing Executives' Knowledge About the Saudi Arabian Market

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The problem of the present study was to describe and analyze marketing in Saudi Arabia and American marketing executives' knowledge about the Saudi market. The purposes of the study were twofold: (1) to describe and analyze marketing in Saudi Arabia and (2) to determine what American marketing executives know about the Saudi Arabian market. This study employed both primary and secondary data. For the analysis of marketing in Saudi arabia, primarily secondary sources were used from the available literature. For the analysis of American marketing executives' knowledge about the Saudi Arabian market, primary sources were used in the form of ... continued below

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ix, 243 leaves : ill.

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Abunabaa, Abdelaziz M. December 1981.

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  • Abunabaa, Abdelaziz M.

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Description

The problem of the present study was to describe and analyze marketing in Saudi Arabia and American marketing executives' knowledge about the Saudi market. The purposes of the study were twofold: (1) to describe and analyze marketing in Saudi Arabia and (2) to determine what American marketing executives know about the Saudi Arabian market. This study employed both primary and secondary data. For the analysis of marketing in Saudi arabia, primarily secondary sources were used from the available literature. For the analysis of American marketing executives' knowledge about the Saudi Arabian market, primary sources were used in the form of American marketers' responses to a mailed questionnaire.

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ix, 243 leaves : ill.

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  • December 1981

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  • Aug. 22, 2014, 6 p.m.

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  • June 15, 2018, 10:49 a.m.

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Abunabaa, Abdelaziz M. An Analysis of Marketing in Saudi Arabia and American Marketing Executives' Knowledge About the Saudi Arabian Market, dissertation, December 1981; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc331896/: accessed June 25, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .