UNT Libraries - 6 Matching Results

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open access

Brand Management Capability and Brand Performance

Description: Brands are intangible assets that provide companies with the potential to extract higher rents or prices from customers. However, only few organizations are able to build and sustain brands over a long period of time. Brand management capability - the organization's ability to build and sustain brands becomes important for achieving sustainable competitive advantage. Despite the importance of brand management capability to organizations, majority of the brand management literature has primaril… more
Date: August 2016
Creator: Iyer, Pramod P
Item Type: Refine your search to only Thesis or Dissertation
open access

Can Imagination Travel the Distance? Investigating the Role of Psychological Distance and Construal Level in Consumers' Elaborative Approach

Description: Much of consumer behavior research focuses on how consumers process and evaluate information to make current decision. In contrast, many consumer choices ares are underpinned by the need to make choices that incorporate the past or future, other places, other people and other situations that are seemingly hypothetical. The imagination provides the chief means by which consumers are able to traverse this psychological distance. Construal Level Theory (CLT) explains how individuals are able to pl… more
Date: August 2016
Creator: Dadzie, Charlene Ama
Item Type: Refine your search to only Thesis or Dissertation
open access

Community-Based Logistics and Supply Chain Management: Developing, Testing and Validating Conceptual Models

Description: The field of Logistics and Supply Chain Management (LSCM) suggests that transactions, collaboration, and value are important in the supply and delivery of products and services to meet the need of impoverished end-consumers. In many cases, the application of LSCM is paramount in most strategic decision-making efforts. Therefore, this research explores the applications of LSCM processes and activities within the community-based context. The methodology used to address the research questions cons… more
Date: May 2016
Creator: Obaze, Yolanda
Item Type: Refine your search to only Thesis or Dissertation
open access

Framework to Evaluate Entropy Based Data Fusion Methods in Supply Chain Management

Description: This dissertation explores data fusion methodology to deduce an overall inference from the data gathered from multiple heterogeneous sources. Typically, if there existed a data source in which the data were reliable and unbiased, then data fusion would not be necessary. Data fusion methodology combines data form multiple diverse sources so that the desired information - such as the population mean - is improved despite redundancies, inaccuracies, biases, and inflated variability in the data. … more
Date: December 2016
Creator: Tran, Huong Thi
Item Type: Refine your search to only Thesis or Dissertation
open access

Goodbye Seems to be the Hardest Word: Investigating Why, When, and How to Delete Brands

Description: Branding dates back to centuries ago when traders were trying to distinguish their products from others in order to promise a higher quality to their consumers. Today, brands are considered as intangible resources that can have a significant contribution to the firm performance. Based on the Resource-Based Theory (RBT), valuable, rare, inimitable, and non-substitutable brands are strategic resources that create superior value and play a key role in achieving a sustainable competitive advantage … more
Date: August 2016
Creator: Davari, Arezoo Sadat
Item Type: Refine your search to only Thesis or Dissertation
open access

Lifecycle Affordability Decisions

Description: SpaceX as aerospace manufacturer and space transport service technology company work along to make reusable rockets, their long term plan is to make spaceflight affordable routine. Elon Musk, as CEO, is involved in every step of decision making as he has mentioned in interviews. The rocket's engine has undergone a number of improvements, and to increase its efficiency and power, a number of parts has been reduced. The redesigning process involves several decisions, such as in-house or out-sourc… more
Date: August 2016
Creator: Pourrezajourshari, Saba
Item Type: Refine your search to only Thesis or Dissertation
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