Shifting paradigms for fashion: from total to global to smart consumer experience
Description:
This review discusses how consumers, the retail industry, and business strategies contribute to the fashion paradigm shift from Total to Global (TCE) to Smart Consumer Experience (SCE) concepts,
Date:
October 24, 2014
Creator:
Kim, Haejung; Ahn, Soo-Kyoung & Forney, Judith C.
Partner:
UNT College of Merchandising, Hospitality and Tourism