Consumer Compulsive Buying and Hoarding in a World of Fast Fashion
Description:
The purpose of this study was twofold: (1) to determine the relationships between social media, fashion interest and fast fashion involvement and whether these psychographic variables affect propensity for compulsive clothing buying and (2) to determine whether a relationship exists between compulsive buying and propensity toward hoarding. Data was collected through consumer panel from Qualtrix. Screener questions ensured that all respondents were adult females with an interest in fashion. Re…
more
Date:
August 2014
Creator:
Higgins, Kathleen M.
Partner:
UNT Libraries