A Burkeian Analysis of the Rhetoric of Gloria Steinem Page: 84
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84
women who had been active in S.N.C.C. and civil-rights
organization for years, wrote an article on women in the
Movement for the now defunct journal Studies on the Left.,,20
Concerning the growth of women's rights organizations, Morgan
stated:
Women began to form caucuses within Movement
organizations where they worked, men's reactions
ranged from fury to derision. In 1966, women
who demanded that a plank on women's liberation
be inserted in the SDS (Students for a Democratic
Society) resolution that year were pelted with
tomatoes and thrown out of the convention. But
the caucuses went on forming, and gradually be-
came small groups on their own, as women more
and more came to see the necessity of an inde-
pendent women's movement, creating its own theory,
politics, tactics, and directing itself toward
goals in its own self-interest (which was also
the self interest of more than half the world's
population).21
The number of women's rights groups which have evolved
since 1964 continued to grow as the awareness of women's
problems grows across the country,22 and there exist several
groups of national importance. First, among the most pub-
licized organizations is the National Organization for
Women (NOW), founded by Betty Friedan. The National
Organization for Women began in 1966, as a civil rights
organization "pledged to bring women into full participa-
tion in the mainstream of American society . . . exercising
all the privileges and responsibilities thereof in truly
equal partnership with men.,,24 NOW has been comprised
mostly of middle and upper-middle-class women and has been
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Timmerman, Susan McCue. A Burkeian Analysis of the Rhetoric of Gloria Steinem, thesis, August 1973; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc935569/m1/90/?rotate=270: accessed July 17, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .