An Analysis of the Frequency of Readership and Influence of a Home Furnishings Trade Magazine Page: III
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TABLE OF CONTENTS
LIST OF TABLES.. . ....
Page
- . . lVChapter
I. INTRODUCTION . . . . . . . .0
Statement of the Problem
Purpose of the Study
Hypotheses
Definition of Terms
Delimitations
Major Assumptions
Background
Review of Recent and Related StudiesII. METHODS AND PROCEDURES. . .. ... ...... 17
Procedures for Collecting Data
Procedures for Analysis of DataIII. SURVEY RESULTS
0 - - a 9 . . . . . . . 0 . . 2 6
Demographic Data
Readership and Influence
Preferences for Market Place Content and
for Home Furnishings Trade Magazines
IV. CONCLUSIONS...-.-.............. .....
Summary
SuggestionsAPPENDICES........-...................
BIBLIOGRAPHY ..............
a -9 -0 0 0 .0 .0. . . .a. 88
iii
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. 76
. .a .0 . 0. 4. . . 83
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Greaney, Harriet H. An Analysis of the Frequency of Readership and Influence of a Home Furnishings Trade Magazine, thesis, August 1975; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc663531/m1/3/: accessed July 17, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .