An Analysis of the Frequency of Readership and Influence of a Home Furnishings Trade Magazine

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Description

Market Place is a home furnishings trade magazine circulated free to approximately 35,000 employees in the home furnishings industry. The problem with which this investigation is concerned is that of determining whether three demographic characteristics, including type of business, position, and experience, affect frequency of readership or influence of the magazine. Questionnaires were mailed in the spring of 1975 to a random sample of 1,000 recipients of Market Place. Analysis of the data showed that, although most of the recipients have a high frequency of readership of Market Place, the groups hypothesized to read most frequently and to be most ... continued below

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v, 90 leaves

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Greaney, Harriet H. August 1975.

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  • Greaney, Harriet H.

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Market Place is a home furnishings trade magazine circulated free to approximately 35,000 employees in the home furnishings industry. The problem with which this investigation is concerned is that of determining whether three demographic characteristics, including type of business, position, and experience, affect frequency of readership or influence of the magazine. Questionnaires were mailed in the spring of 1975 to a random sample of 1,000 recipients of Market Place. Analysis of the data showed that, although most of the recipients have a high frequency of readership of Market Place, the groups hypothesized to read most frequently and to be most influenced by the magazine did not read and were not influenced most frequently.

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v, 90 leaves

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  • August 1975

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  • June 24, 2015, 9:39 a.m.

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  • Aug. 4, 2016, 11:30 a.m.

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Greaney, Harriet H. An Analysis of the Frequency of Readership and Influence of a Home Furnishings Trade Magazine, thesis, August 1975; Denton, Texas. (digital.library.unt.edu/ark:/67531/metadc663531/: accessed December 16, 2018), University of North Texas Libraries, Digital Library, digital.library.unt.edu; .