Professional Public Relations and Political Power in Texas

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"The problem with which this investigation is concerned is the determination of the role played by public relations professionals in Texas politics. This exploration of modern campaign technology relies on a survey of related literature, published and unpublished, and on personal interviews conducted in 1968-69 with candidates for public office, party workers, public relations experts, campaign managers and consultants, and media specialists involved in the Texas Democratic Gubernatorial primary campaigns of 1968...the findings show that the public relations professionals are playing an ever increasing role in Texas politics and that their expertise and skills play a particularly important role in … continued below

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v, 154 leaves

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Mansfield, Michael W. December 1970.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by the UNT Libraries to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 311 times. More information about this thesis can be viewed below.

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  • Mansfield, Michael W.

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"The problem with which this investigation is concerned is the determination of the role played by public relations professionals in Texas politics. This exploration of modern campaign technology relies on a survey of related literature, published and unpublished, and on personal interviews conducted in 1968-69 with candidates for public office, party workers, public relations experts, campaign managers and consultants, and media specialists involved in the Texas Democratic Gubernatorial primary campaigns of 1968...the findings show that the public relations professionals are playing an ever increasing role in Texas politics and that their expertise and skills play a particularly important role in political campaigning. The Texas Democratic Gubernatorial primary campaign of 1968 illustrates the widespread use of professional consultants by Texas politicians and indicates that their use has had recognizable consequences for the distribution of power and influence."-- leaf [1].

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v, 154 leaves

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  • December 1970

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  • June 24, 2015, 9:39 a.m.

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  • Sept. 8, 2016, 9:38 a.m.

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Thumbnail image of item number 1 in: 'Professional Public Relations and Political Power in Texas'.
Thumbnail image of item number 2 in: 'Professional Public Relations and Political Power in Texas'.
Thumbnail image of item number 3 in: 'Professional Public Relations and Political Power in Texas'.
Thumbnail image of item number 4 in: 'Professional Public Relations and Political Power in Texas'.

PDF Version Also Available for Download.

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Mansfield, Michael W. Professional Public Relations and Political Power in Texas, thesis, December 1970; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc663293/: accessed May 17, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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