The Iconoclast: a Readership Survey and a Study of the Historical Evolution of an Underground Newspaper

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The problem of this study was an audience analysis of Dallas' weekly underground newspaper Iconoclast. A readership survey was mailed to 200 randomly selected subscribers to Iconoclast. Data were taken from the ninety useable questionnaires of those returned. The study is organized into four chapters. Chapter I discusses problems, procedures, introductory material and recent and related studies. Chapter II is a history of Iconoclast. Chapter III is an analysis of data. Chapter IV presents summary, conclusions, and recommendations. The data revealed the typical subscriber as having a mean age of 28.7, some college education, and higher than $10,000 yearly income. … continued below

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v, 77 leaves

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Wells, Richard H. May 1976.

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  • Wells, Richard H.

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The problem of this study was an audience analysis of Dallas' weekly underground newspaper Iconoclast. A readership survey was mailed to 200 randomly selected subscribers to Iconoclast. Data were taken from the ninety useable questionnaires of those returned.
The study is organized into four chapters. Chapter I discusses problems, procedures, introductory material and recent and related studies. Chapter II is a history of Iconoclast. Chapter III is an analysis of data. Chapter IV presents summary, conclusions, and recommendations.
The data revealed the typical subscriber as having a mean age of 28.7, some college education, and higher than $10,000 yearly income. He obtains both exclusive and supplementary information from Iconoclast, and considers it an important but biased news source.

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v, 77 leaves

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  • May 1976

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  • May 10, 2015, 6:16 a.m.

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  • Aug. 10, 2016, 10:26 p.m.

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Thumbnail image of item number 1 in: 'The Iconoclast: a Readership Survey and a Study of the Historical Evolution of an Underground Newspaper'.
Thumbnail image of item number 2 in: 'The Iconoclast: a Readership Survey and a Study of the Historical Evolution of an Underground Newspaper'.
Thumbnail image of item number 3 in: 'The Iconoclast: a Readership Survey and a Study of the Historical Evolution of an Underground Newspaper'.
Thumbnail image of item number 4 in: 'The Iconoclast: a Readership Survey and a Study of the Historical Evolution of an Underground Newspaper'.

PDF Version Also Available for Download.

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Wells, Richard H. The Iconoclast: a Readership Survey and a Study of the Historical Evolution of an Underground Newspaper, thesis, May 1976; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc503955/: accessed May 21, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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