The Effect of American Political Party on Electoral Behavior: an Application of the Voter Decision Rule to the 1952-1988 Presidential Elections

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The purpose of this study is to examine two major psychological determinants of the vote in presidential elections - candidate image and party orientation. The central thesis of this study is that candidate image, as measured here, has been a greater determinant of electoral choice in the majority of presidential elections since 1952 than has party orientation. One of the vices as well as virtues of a democratic society is that the people often get what they want. This is especially true in the case of electing our leaders. Political scientists have often concentrated their efforts on attempting to ascertain … continued below

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vi, 103 leaves : ill.

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Lewis, Ted Adam August 1990.

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This thesis is part of the collection entitled: UNT Theses and Dissertations and was provided by the UNT Libraries to the UNT Digital Library, a digital repository hosted by the UNT Libraries. It has been viewed 155 times. More information about this thesis can be viewed below.

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  • Lewis, Ted Adam

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The purpose of this study is to examine two major psychological determinants of the vote in presidential elections - candidate image and party orientation. The central thesis of this study is that candidate image, as measured here, has been a greater determinant of electoral choice in the majority of presidential elections since 1952 than has party orientation. One of the vices as well as virtues of a democratic society is that the people often get what they want. This is especially true in the case of electing our leaders. Political scientists have often concentrated their efforts on attempting to ascertain why people vote as they do. Studies have been conducted focusing on the behavior of voters in making that important decision-who should govern?

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vi, 103 leaves : ill.

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  • August 1990

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  • 1952 - 1988

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  • May 10, 2015, 6:16 a.m.

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  • March 18, 2019, 4:51 p.m.

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Thumbnail image of item number 1 in: 'The Effect of American Political Party on Electoral Behavior: an Application of the Voter Decision Rule to the 1952-1988 Presidential Elections'.
Thumbnail image of item number 2 in: 'The Effect of American Political Party on Electoral Behavior: an Application of the Voter Decision Rule to the 1952-1988 Presidential Elections'.
Thumbnail image of item number 3 in: 'The Effect of American Political Party on Electoral Behavior: an Application of the Voter Decision Rule to the 1952-1988 Presidential Elections'.
Thumbnail image of item number 4 in: 'The Effect of American Political Party on Electoral Behavior: an Application of the Voter Decision Rule to the 1952-1988 Presidential Elections'.

PDF Version Also Available for Download.

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Lewis, Ted Adam. The Effect of American Political Party on Electoral Behavior: an Application of the Voter Decision Rule to the 1952-1988 Presidential Elections, thesis, August 1990; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc503830/: accessed July 13, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .

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