Retail Buyers Saleability Judgements: A Comparison of Merchandise Categories Page: 2
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Stone, Linda C., Retail Buyers Saleability Judgements:
A Comparison of Merchandise Categories. Master of Science
(Human Resource Management), August, 1987, 86 Pp., 28
tables, 2 illustrations, bibliography, 9 titles.
The purpose of this study was to investigate the
saleability judgements of retail store buyers of women's
and men's wear. A sample of 81 women's and men's wear
buyers, representing two specialty stores and one mass mer-
chandiser, was sent questionnaires. Principal Components
Factor Analysis with Varimax Rotation was used to reduce the
number of product, vendor and information source variables
to eight factors. Three significant differences existed
between the women's wear and men's wear buyers, verifying
that not all retail buyers are alike. Results will benefit
educators in preparing students to become more effective
buyers, retail management can incorporate this same informa-
tion into a buyer training program and apparel manufacturers
can use the study in planning product strategies to
retailers.
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Stone, Linda C. (Linda Carol). Retail Buyers Saleability Judgements: A Comparison of Merchandise Categories, thesis, August 1987; Denton, Texas. (https://digital.library.unt.edu/ark:/67531/metadc501130/m1/2/: accessed June 24, 2024), University of North Texas Libraries, UNT Digital Library, https://digital.library.unt.edu; .